Luxury Journey
GUCCI, the Italian luxury brand，proved to be the consumption favorites of the rich upper-class with its brand image – the sym
bol of status and wealth, always looked upon with favor by business circles personage The creation of GUCCI, acting the classic design as its main aspect, has a great vogue all over the world. As we can see from the picture , the GUCCI history began with the works of the fancy leather products. Through history, let’s feel the nobility as well as everything classic hidden behind the wind of luxurious fashion.
Classic deduces Nobility
In 1921, after years of working in a hotel in England, Guccio Gucci founded a small leather suitcase shop in Florence. His own aesthetic feeling of the British noble and elegant taste was successfully brought into Italy through the works of the master Tuscany. Just a few years, this brand achieved great success. What’s more, Gucci took the lead in carrying out the two patterns of in 1930s, which became not only the immortal symbol of this fashion leader, but
also the successful model of its endless aesthetic innovation. Till 1950s, the horse bit and stirrup were used in the dark brown leather bags.
Entering a new era, Frida Giannin took example of the square button series pattern, rejected the new vitality into the design of the horse bit.
In 1947, Bamboo bag was born in Gucci’s design studio in Florence at the time of war. For lack of materials, the designers and artisans tried their best and finally accomplished this chic and luxury product. By connecting four metal ring series with the bag, they created the classic bamboo handles in the design history. The shape of the Bamboo handles was inspired from the flank of saddles, and the bamboo handles were made and colored under the condition of high temperature. Now，“Bamboo Bag” has become the favorite ornament of the famous person ，including the Greek queen Federica、Grace Kelly、Elizabeth Taylor and Deborah Kerr. Besides，the famous director Michelangelo Antonioni also used this kind of bags in the occasions of his movie. For decades, the design of the Bamboo had already advanced beyond its original idea—pragmatism. Used by generations of new bags, it was gradually promoted as the symbolic design of GUCCI.
As the elegant and fashionable pioneer, the products of GUCCI advanced in the aspects of details and design level, honored and loved widely. The abbreviation of the first letters f Guccio Gucci firstly appeared in the early 1960s, with the design of GG or single G at that time, was used as the fastener of the square bags. Before long, the GG mark pattern developed into the diamond pattern, and weaved into the best-selling cotton canvas travelling bags. After getting of the stale and bri
nging forth the fresh, it evolved into the abstract circle with the two letters rolling over and encircling each other. As a kind of intercultural identity symbol, it can create multiple images, either elegant or leisure. At the end of the 1960s, GG became the brand mark of GUCCI officially. Now the called “Jackie O” bag, honored from its admirer Jacqueline Kennedy Onassis, is still one of the best-selling GUCCI styles.
Fashion goes with Decorousness
In 1960s，Gucci created lots of outstanding works, which were deeply favored by many great figures, and gained its distinguished reputation because of these immortal designs. For instance, the Gucci bag that Jacqueline Kennedy ever admired very much，just famous as the “Jackie O”；Elizabeth Taylor、Peter Sellers and Samuel Beckett all ever had the casual “Round Bottom Bag”. The unique style of Gucci bags reflects the international customers’ taste, turns into the inevitable choice of the fashion followers. Just as its classic designs, although they melt the years away, they never fade away, still shine as before, and achieve the fashionable moments of the classic and nobility.
